Ribena’s ‘Back-to-School Scholarship’ promo opens
As pupils get set for a new school year, Ribena has launched its
‘Back-to-School Scholarship’ Promo.
Specially designed to reward kids, who buy Vitamin C enriched
drink, the promo, allows consumers to participate, with children as
the key beneficiaries.
The promo, which kicked off on August 25, offers 250 children the
opportunity to win N100,000 worth of scholarships.
To enjoy this offer, new and existing consumers are expected to
buy a carton of Ribena 150ml, search the carton for a Smarty
Berry Sticker with the winning code. They are required to send the
code behind the scratch panel to 65432 for verification, which
makes them win the scholarship, if lucky.
The firm’s Brand Manager, Mr. Essien Ekemini, said the back-to-
school period entailed pressure as the financial requirements for
most parents were heavy.
‘The Ribena Back-to-School Scholarship’ promo was borne out of
our desire to support kids to resume school with utmost excitement
as we believe the cash scholarship will go a long way in ensuring
they are fully ready for the new academic session. The promo also
aims at thrilling these young consumers as Ribena continues to
enrich the children with its bursting goodness,’’ he said.